Launching a fresh website for your small business? SEO can be a big help.
When starting with a brand-new webpage, keep in mind that much like an infant,
1. It cannot yet comprehend language (no indexed pages)
2. Has no friends (no backlinks)
3. No authority.
The best way to work up your website’s ranking is by focusing on low competition, longtail word searches and gradually building up from there. If done correctly, with time and traffic, your new website can achieve adult status and maybe even outrank the sleeker competition. To ensure you get the most out of this process, use this SEO checklist for new websites! In this guide, get tips for increasing your website’s visibility online for better SEO success.
Summary
✅ Perform SEO Keyword Research
✅ Improve page speed and accessibility
✅ Optimize page titles and meta descriptions
✅ SEO-friendly URL structure
✅ Do keyword research for content topics as well
✅ Set up tracking analytics for organic search performance
✅ Google Analytic
✅ Google Search Console
✅ Don’t forget robots.txt
✅ Always follow and update SEO best practices and techniques
Perform SEO Keyword Research
Before you start making any changes to your website, it’s important to ensure that you understand which keywords and phrases are relevant to the content on your pages. Researching SEO keywords upfront will help you develop a keyword strategy for your web pages by identifying what words and phrases users would likely type into a search engine when looking for content related to your site.
Knowing these keyword phrases can also help you determine what content should be included on each of your web pages to make them more attractive to search engines.
Example: Let’s Select keywords for Digital Marketing Companies
Free Tool: Google Keyword Planner
Link: https://ads.google.com/home/tools/keyword-planner/
Step 1:
Input services related to your business, So in this case I’ve chosen the following services:
| social media marketing services |
| search engine optimization service |
| digital marketing agency |
| digital marketing company |
| digital marketing as a service |
Step 2:
From the list of keyword Ideas, Choose keywords with low-Medium volume and Update the keywords on your web page. ( You can choose Five keywords for a page)
Improve page speed and accessibility:
Page speed and accessibility are two of the biggest factors that determine how large search engine spiders will crawl your website. Website visitors don’t want to wait around for pages Additionally, it’s important to make sure that your pages have proper HTML structure and content tags in order to ensure that search engines can access them quickly. This will help ensure that your webpages are crawled accurately indexing all the content on your pages. to load, so make sure you optimize your site with best practices like minifying code, compressing images, and reducing redirects.
Free tool for page speed:https://pagespeed.web.dev/
Make sure to keep the Performance score >70
Additionally, it’s important to make sure that your pages have proper HTML structure and content tags in order to ensure that search engines can access them quickly. This will help ensure that your webpages are crawled accurately indexing all the content on your pages.
Optimize page titles and meta descriptions:
Page titles and meta descriptions provide search engines with the necessary information to list pages in their search engine results. When optimized, these descriptors will be used for both desktop and mobile SERPs and help draw visitors to your website.
Ensure that you are using clear and targeted words that accurately describe the content on each page, keeping your titles between 55–60 characters and meta descriptions at no more than 160 characters maximum.
Free Meta Description Generator: https://www.frase.io/tools/meta-description-generator/
Maintain an SEO-friendly URL structure
Having an SEO-friendly URL structure is essential for effective search engine optimization. You should consolidate your www and non-www domain versions, use descriptive and static URLs rather than dynamic ones, create XML Sitemaps, and add canonical tags to any duplicate content.
Free XML Sitemap Generator: https://www.xml-sitemaps.com/
To ensure that your preferred domain is indexed by search engines, use 301 redirects for all other versions of the URL to direct visitors to the main page. Doing this will help search engines easily crawl and index your website and make sure that users don’t miss any content.
Do keyword research for content topics as well:
Before starting to create content for your website, research the keywords and phrases around which you will build each page or section. This will ensure that each post, article, or product description accurately reflects the words people use when they are looking for content like yours, and targets specific topics related to your field.
Use a keyword tool likeUbersuggest to identify popular search terms in your niche and find the ones with which you can quickly rank.
Crafting high-quality content is essential for engaging customers and earning top search engine rankings. Content can be in various forms, such as web pages, blog posts, ebooks/white papers/reports, brochures/tip sheets/FAQs, sales pages, and videos/pictures/infographics. Remember to always consider your audience first; create fresh and enticing content that meets their needs instead of making it SEO-friendly without sacrificing its usefulness or persuasiveness.
Set up tracking analytics for organic search performance:
Once your content is live, it’s important to measure its results and evaluate its performance in relation to the keywords you have used.
To do this, you need to set up tracking analytics for organic search performance such as Google Analytics.
Not only will it tell you how your site is performing and which pages are most popular, but with Google Analytics you have access to lots of useful data about your visitors’ behavior.
It’s free, easy to use, and can help you meet all recommended SEO criteria easily.
This will help you see where your users come from, what kind of content they are looking for, and how long they stay on each page. With this data, you’ll be able to adjust your SEO efforts and optimize the traffic coming to your new website.
Don’t forget the robots.txt file either – it lets web crawlers know which pages they can or can’t retrieve for indexing purposes. Make sure to enable robots when the website is ready for visits – particularly remove any “Disallow: /” commands that may be active during website construction.
Additionally, setting up Google Search Console and Bing Webmaster Tools can provide valuable insights such as who links to your site, what search terms are driving traffic to your site, and more. If you’re running a WordPress site, make sure you install an SEO plugin such as Yoast.
Always follow and update SEO best practices and techniques
SEO best practices and techniques are always changing, so it is important to stay current with industry blogs. Spending time reading about SEO strategies and analyzing your website periodically is essential for making sure that your site is up to date with the latest advancements in the industry.
As you research how to implement SEO for new websites, use resources such as blog posts, webinars, podcasts, e-books, and more to further expand your understanding of SEO. Doing this will make sure that your website has all the necessary ingredients for success in navigating the digital world.
Reference SEO Blogs:
https://www.semrush.com/
https://moz.com/blog/
https://www.akratech.com/blogs/