Design

At its heart, design is generally about improvements. When we say design, it is the process of intentionally creating something while simultaneously considering its objective, function, economics, socio cultural factors, and aesthetics. Design is a visual look or a shape given to a certain object, in order to make it more attractive, make it more comfortable or to improve another characteristic. Designers use tools from geometry and art. Design is also a concept used to create an object.

Desirability should be how we can drive a user to take action through design. Using visuals, content and form elements, we can make a page more desirable to use. To simplify it:

  • Visual design provides context.
  • Well-written content guides decisions.
  • Form elements, such as buttons and sign-ups, finalize actions.

The secret to Great design is “Great design is invisible”

Navigating a user interface should feel natural and unhindered. The user should be able to understand its rules and the meaning of its elements almost immediately. The user is guided by an invisible hand made of colors, shapes, contrast, repetitions. It is achieved when the user doesn’t even notice its presence. This principle is particularly true in interaction design.

Different types of Designs:

  • Graphic Design
  • Web Design
  • UI/UX Design

Graphic Design

Graphic Design is the craft of creating visual content to communicate messages. Generally Design is meant for Logos, Brochures, Leaflets, Business cards, Invitations, Packaging, and more.

Graphic design uses colors, images, shapes, and words. It is the process of visual communication and problem-solving through the use of typography, photography, and illustration. Common use of graphic designing is in game development and for creating marketing products.

Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to 17,000-year-old cave paintings. As a term originating in the 1920s’ print industry and covering a range of activities including logo creation, it concerns aesthetic appeal and marketing – attracting viewers using images, color and typography.

Web Design

Web Design refers to appearance, layout, based on content of a website. Appearance relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Websites are designed with a focus on simplicity. 

Common methods for designing websites that work well both on desktop and mobile are Responsive and Adaptive design. In responsive design, content adjusts dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes.

Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement.   Web design used to be focused on designing websites for desktop browsers, also design for mobile and tablet browsers has become ever-increasingly important.

UX Design

 UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces. User experience (UX) refers to any interaction a user has with a product or service.

UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. UI design is the look and feel, the presentation and the interactivity of a product.

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. UX design is all about the overall feel of the experience, while UI design is all about how the product’s interfaces look and function. UX design is all about identifying and solving user problems.

Our UX design involves wireframe design using tools like Invision and Figma.

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