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DIGITAL MARKETING ASSOCIATE

LOCATION: CHENNAI

We are seeking a talented Digital Marketer with a strong background in content writing, particularly in the fields of Learning Management Systems (LMS), healthcare, and kids writing platforms. The ideal candidate will possess expertise in SEO (both on-page and off-page), lead generation, social media marketing, and WordPress management.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing, with a focus on content creation and SEO.
  • Demonstrated expertise in writing for LMS, healthcare, or kids writing platforms.
  • Strong understanding of SEO best practices and experience with keyword research and optimization tools.
  • Proficiency in social media marketing and experience managing corporate social media accounts.
  • Experience with lead generation strategies and tools, including email marketing and conversion optimization.
  • Proficiency in WordPress content management system.
  • Excellent analytical skills and ability to interpret data to drive decision-making.
  • Strong communication and collaboration skills, with the ability to work effectively in a fast-paced environment.
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Key Responsibilities

  • Develop high-quality, engaging content tailored to various platforms and target audiences, with a focus on LMS, healthcare, and kids writing topics.
  • Conduct in-depth research on industry trends, competitor strategies, and audience preferences to inform content strategy and marketing campaigns.
  • Implement on-page and off-page SEO strategies to improve website visibility, keyword rankings, and organic traffic.
  • Utilize digital marketing techniques to generate leads and drive conversion through strategic content creation and distribution.
  • Manage and optimize social media channels to increase brand awareness, engagement, and follower growth.
  • Maintain and update company websites using WordPress, ensuring content is accurate, up-to-date, and SEO-friendly.
  • Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.

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